YouTube introduces heatmaps in VR

 

In a recent YouTube Creator Blog, it was announced that hot and cold heatmaps would be introduced for 360 degree and VR videos that have over 1,000 views.

This new feature was implemented to help creators pinpoint how viewers engage with specific elements of their content, from how long their attention is being held to what parts of the video they’re looking at.

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Through early research conducted by YouTube, the blog post details how the new heatmaps tool was used to determine what makes for an engaging 360 degree video. The post also providing tips for creators and their future immersive video endeavors.

A piece of useful data for creators: While 360 degree video provides a lot of freedom, viewers spent 75% of their time within the front 90 degrees of a video.

For more information on the hot and cold heatmaps in VR, check out the YouTube blog post here.

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