EA CEO: We can and will do VR, but ‘AR is more interesting’

During a conference call with investors today Electronic Arts chief Andrew Wilson spoke to the state of the company’s virtual- and augmented-reality endeavors, which have so far amounted to producing a brief VR scenario for its 2015 release Star Wars Battlefront.

Notably, Wilson stated that while EA’s Frostbite engine is capable of doing VR and the company is looking at making more VR games, it sees the VR market as being something of a slow burn.

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