In a recent post made to the Google Developer’s Blog, it was revealed that the company’s experimental workshop Area 120 has been working on implementing ad formats designed for mobile VR.
The project comes as a response over developer concern over making money to fund future VR applications, with the goal being to create a non-disruptive, easy way for developers to implement ad experiences.
Join experts behind innovative VR, AR, and mixed reality technologies at VRDC Fall 2017. Learn more and register today.
The first idea for a potential format shows a cube that the user may tap in order to engage with and then see a video ad pop up. By tapping on the cube or staring at it for a few seconds, the cube opens a video player that the user can then watch and close.