Most U.S. consumers are interested in social VR, according to new survey

Consumer virtual reality is still a relatively new technology, which makes trying to predict the trajectory of the market hard in terms of wondering that the “next big thing” might be.

There are a handful of games and cinematic experiences available to consumers, as well as 360 degree travel videos and other single-person content. But what’s missing?

U.S. consumers are interested in the social potential of VR–at least, that’s what a new survey from Greenlight Insight suggests.

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According to Greenlight’s survey, 67 percent of participants said they were interested in social VR. Makers of devices like the Oculus Rift, Samsung Gear VR, HTC Vive, and Google Daydream View need to make it possible for the masses to do things together in virtual reality.

Commercials that advertise virtual reality headsets often feature large groups of people gathering together physically to experience VR, but data from Greenlight Insight proposes that consumers want to be social within a virtual space.

Among survey respondents who have used virtual reality, 78 percent said they were very interested in experiences that let them interact with someone else within a virtual reality environment.

75 percent of respondents anticipated using VR experiences that allow for social interactions one or more times per week. As the data shows, people are interested in doing things like watching movies, playing games and hanging out inside of a virtual room that can help facilitate the kind of human interaction that is hard to replicate by say, hopping into a video call.

Facebook has already heeded the advice provided by the survey having unveiled Spaces last month, its first public social VR project, “which allows Rift users to hang out together in a private room, create and share virtual objects, and even video chat with people in the real world.”

Be sure to check out more on the Greenlight Insight survey over at FastCompany.

Join us for VRDC Fall 2017, taking place at the Hilton Union Square in San Francisco, CA September 21-22. Register today!